In 2019, Social Media plays a much bigger role in job search and employment applications than ever. Employers are looking up job applicants on social media as part of the filtering process and it has become a huge importance to have some sort of digital presence- regardless of what industry you’re looking at applying to.
We want to help give you the tips necessary in order to use social media to enhance your job search and application. Social Media, when used correctly can give your application leverage over others, and potentially help in securing a job.
Ask around and you’ll find that almost everyone is on social media. Be it Instagram, Snapchat, Facebook, YouTube or LinkedIn, most people are on a social media platform. That being said, it’s important to choose what you share online wisely. As they say, what’s posted online, lives online.
Share aspects of your life that are important to you.
Perhaps you love photography, or hiking, or food, or fashion… wherever your interests lie, be sure to include those in your social media feeds. This helps employers get a holistic view of who you are as a person.
When applying for work, you’d need a resume and cover letter. We share more about writing a good resume in our article on Resume Tips. Your social media platforms play a very important part in the job application process.
One of the most important elements of a resume is to ensure that key information about who you are is added. This could be your previous work experience! Depending on the job you’re looking at applying to, what is on your social media feeds can strengthen your application.
For example, if you are looking to work in marketing, how you display your persona online plays a very important role that can help employers decide if you’d be a good fit for the role.
In the realm of job search, many job postings are available online via multiple job websites. That said, companies are continuously sharing job opportunities on social media platforms as well.
LinkedIn is a powerful social media platform to find work and to connect with employers. It also provides applicants a space to share your resume and portfolio online. We share more on how to utilize the power of LinkedIn here.
We also share some opportunities that are available for International students in the Canadian job market here.
Like anything in life, balance is KEY. Social media can be used as a very powerful medium towards growing your career if used in the correct way, and positively!