Student Enrollment & Sales Officer

POSITION OVERVIEW:

Alexander College is seeking an experienced and dynamic Student Enrollment & Sales Officer to develop and implement marketing initiatives targeting Grade 12 students and recent high school graduates across British Columbia and Canada. This role focuses on strengthening the College’s presence within the BC education community by building relationships with high schools, coordinating recruitment events, and executing strategic marketing campaigns that highlight Alexander College’s programs, including University Transfer pathways to UBC, SFU, UVic, and other major universities.

REPORTING RELATIONSHIP:

Reports to a Marketing and Enrollment Manager

EMPLOYMENT TYPE:

Full time, Permanent

SALARY RANGE:

$60,000-$80,000 (based on experience)

WORK WEEK:

The Employee will work during regular business hours, Monday to Friday, for 37.5 hours per week (not including a 30-minute unpaid meal break per day). Flexibility will be required.

• College operating hours are 8:00 am to 9:00 pm and shifts will either be opening or closing
• Saturday day shift may be required on occasion
• Occasional overtime may be required

LOCATION:

The Burnaby and Vancouver campuses. Flexibility to travel within the province or across Canada, and to work at both campuses, will be required.

EDUCATION & EXPERIENCE REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3–5 years of marketing experience, preferably in education, youth outreach, or student recruitment.
• Proven experience developing campaigns that appeal to youth and young adult audiences.
• Knowledge of BC’s high school and post-secondary education systems.
• Experience managing outreach or engagement events.
• Familiarity with digital marketing tools, analytics platforms, and CRM systems.
• Strong project management and organizational skills.

QUALIFICATIONS:

• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to build relationships with school counselors, students, and parents.
• Demonstrated ability to plan and execute marketing strategies and outreach campaigns.
• Proficiency in Microsoft Office, social media management tools, and content creation platforms.
• Creative thinker with the ability to develop engaging and authentic marketing materials.
• Ability to multitask, meet deadlines, and maintain professionalism in a fast-paced environment.
• Understanding of cultural diversity and inclusivity when communicating with diverse audiences.

GENERAL DUTIES AND RESPONSIBILITIES:

• Develop and execute marketing campaigns aimed at attracting BC high school students to Alexander College.
• Plan and coordinate outreach events such as school visits, career fairs, and open houses.
• Build and maintain relationships with local high schools, guidance counselors, and community organizations.
• Create content for digital platforms, including social media, newsletters, and email campaigns.
• Collaborate with the Marketing and Enrollment teams to ensure consistent messaging and branding.
• Monitor and analyze campaign performance to refine recruitment strategies.
• Represent Alexander College professionally at external events and presentations.
• Support the marketing team with other initiatives as assigned by management.
• Meet with and enroll students both virtually and in-person based on their educational specifications and requirements
• Complete lead follow-ups using different tools such as emailing, calling, texting and if required, meeting virtually or in-person at the campus.
• Ensure CRM is up to date and lead follow-up steps are performed correctly
• Assist the Marketing and Enrollment Department in conceiving, implementing, administering, and evaluating marketing plans for the College
• Perform other duties as assigned by the Marketing and Enrollment Managers

How to Apply

If you are interested in the above position and you would like to apply, please e-mail your cover letter and resume with the e-mail title being “[Your full-name]_Enrollment & Sales Officer 2025” to hiring@alexandercollege.ca.

Please note that applications without a cover letter will not be accepted. In your cover letter, be sure to tell us what you would bring to the team and why you’d be perfect for this role. Only shortlisted applicants will be contacted.

No phone calls please.

Alexander College values the diversity of its community and is committed to creating an inclusive and equitable learning and working environment. We welcome applications from all qualified candidates, including those from groups that have been historically underrepresented in post-secondary education, and we strongly encourage applications from Indigenous Peoples. Please note that Canadians and permanent residents will be given priority. Thank you!