Bachelor of Business Administration in e-Business Management
A four-year degree combining comprehensive business education with specialized study in digital transformation, technology-enabled management, and the responsible use of artificial intelligence (AI).
The Bachelor of Business Administration in e-Business Management (BBAeBM) is a four-year, 124-credit undergraduate degree that combines comprehensive business education with specialized study in digital transformation and technology-enabled management. The program prepares students to apply, evaluate, and manage emerging technologies, including artificial intelligence, that are reshaping how businesses operate.
Students progress from foundational courses to advanced coursework that develops practical and managerial skills in areas such as e-commerce, digital marketing, business analytics, digital finance, information management, and strategic decision-making. Attention to the ethical and responsible use of artificial intelligence and other emerging technologies further develops professional competence in areas such as privacy, cybersecurity, governance, and social accountability.
Applied learning is a defining characteristic of the program, emphasized in activities that involve industry-relevant software, case studies, analytics and database projects, digital workflow transformation, simulated e-commerce exercises, industry collaboration, and team-based problem-solving. In the final year, students demonstrate their integrated knowledge, practical skills, and employment readiness by completing a capstone course that comprises an applied research project and a professional portfolio.
Graduates will be equipped with the knowledge, skills, and practical experience needed to enter and advance in careers across the digital economy. The degree also provides a foundation for further study in business and related disciplines. The BBAeBM is authorized by the British Columbia Minister of Post-Secondary Education and Future Skills following review and recommendation under British Columbia’s quality-assurance framework for private degree-granting institutions.
On campus; select courses may also be offered online
September (Fall term), January (Winter term), and May (Spring term)
Four years of full-time study
124 credits
Foundational study in business, economics, accounting, quantitative methods, information systems, communication, web design, and arts and science electives
Advanced study in applied e-business, e-commerce, operations, web analytics, digital marketing, cybersecurity, business law, and financial management
Advanced management strategy, artificial intelligence, business analytics, digital finance, supply chain management, global business, and capstone work-integrated learning
Demonstrate integrated knowledge, practical skills, and employment readiness through a professional portfolio.
Complete applied business research, data analysis, strategic recommendations, and an industry-focused presentation.
Digital business models, online transactions, mobile commerce,
e-banking,
e-marketing, and digital strategy.
Online platforms, electronic payments, cloud-based business systems, privacy, security and internet law.
SEO, social media, marketing automation, audience segmentation, campaign analytics and AI tools.
Website traffic, KPIs, conversion measurement, digital advertising performance and dashboards.
Relational databases, SQL, data warehouses, information security, access controls and data governance.
Automation, forecasting, workflow optimization, decision support, implementation planning and responsible AI.
Data visualization, predictive analytics, performance reporting, modelling and forecasting.
Procurement, inventory, warehousing, distribution, transportation and global supply chain risk.
Applicants to the program must meet the College’s general admission requirements and the following program-specific requirements for direct entry:
Satisfactory completion of all program requirements with a cumulative program grade point average of 2.00 or higher.
Alexander College acknowledges that the land on which we usually gather is the traditional, ancestral and unceded territory of the Coast Salish peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations. We are grateful to have the opportunity to work in this territory.
Alexander College acknowledges that the land on which we usually gather is the traditional, ancestral and unceded territory of the Coast Salish peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations. We are grateful to have the opportunity to work in this territory.
+1 604-435-5815
4805 Kingsway
Burnaby, BC
V5H 4T6 Canada
+1 604-681-5815
#100 - 570 Dunsmuir St
Vancouver, BC
V6B 1Y1 Canada
